Creating Successful Event Signage: Your Guide to Grabbing Attention

Make Your Event Pop with Eye-Catching Signage

Ever been to an event where you felt lost, confused, or simply underwhelmed? Chances are, poor signage played a part. Whether you're organising a corporate conference, a music festival, or a charity fundraiser, effective event signage can make or break your attendees' experience. It's not just about pointing people in the right direction (though that's crucial); it's about creating an atmosphere, reinforcing your brand, and leaving a lasting impression. 

So, how do you create signage that doesn't just inform, but delights and inspires? Let's dive in!

1. Understanding the Power of Event Signage

Before we get into the nitty-gritty, let's take a moment to appreciate just how important signage is for your event. Think of it as the silent host - guiding, informing, and setting the tone without saying a word. 

Good signage can:

  • Guide attendees seamlessly through your event
  • Reinforce your brand and event theme
  • Create photo opportunities and shareable moments
  • Provide crucial information at a glance
  • Enhance the overall attendee experience

Now, doesn't that sound like something worth investing in?

2. Planning Your Event Signage Strategy

  • Know Your Audience

First things first - who are you talking to? A corporate crowd might appreciate sleek, minimalist signs, while a children's event could benefit from bright colours and playful designs. Understanding your audience is key to creating signage that resonates.

  • Map Out Your Event Space

Take a walk in your attendees' shoes. Where might they get confused? Where do they need information? Identify key areas like entrances, exits, toilets, and main event spaces. This will help you determine what signs you need and where to place them. This is where wayfinding signs come into play - they're essential for creating a smooth flow throughout your event.

Event Signage_informational signage

3. Designing Effective Event Signage

Now for the fun part - bringing your signs to life!

  • Keep It Clear and Concise

Remember, your attendees are likely on the move. They need to be able to read and understand your signs quickly. Use short, punchy phrases and clear fonts. Think "Food This Way →" rather than "Culinary Delights Can Be Found in the Adjacent Hall".

  • Make It On-Brand

Your signage is a perfect opportunity to reinforce your brand or event theme. Use consistent colours, fonts, and imagery across all your signs. This not only looks professional but also helps create a cohesive experience for your attendees. A professional signage design service can help ensure your signs align perfectly with your brand identity.

  • Size Matters

Consider viewing distance when deciding on sign size. A sign directing people to the car park needs to be much larger than a sign on a buffet table listing food allergens. As a rule of thumb, text should be readable from at least 10 metres away for most event signs.

Types of Event Signage to Consider

  1. Directional Signs

These are your bread and butter - guiding attendees to key areas like registration, toilets, and event spaces. Make them clear, visible, and plentiful. Consider using illuminated signage or LED signs for directional signs in low-light areas or outdoor evening events.

  1. Informational Signs

Use these to provide details about schedules, speakers, or activities. Consider using digitally printed signage and displays for information that might change during the event.

  1. Branding Signs

These are your chance to shine! Use large, eye-catching signs to display your logo, event name, or key messages. They're great for creating a backdrop for photos too. Neon signage can add a cool, retro vibe to your branding signs, especially for nighttime events or indoor spaces.

  1. Interactive Signs

Get creative! How about incorporating traditional signwriting to showcase attendees' thoughts? You could also include a large chalkboard for a vintage touch. Additionally, traditional signwriting can add a unique and memorable element to your event.

Signage Materials and Production_Interactive Signs

Signage Materials and Production

  1. Choose the Right Materials

Consider the environment your signs will be in. Outdoor events need weather-resistant materials, while indoor events offer more flexibility. Options range from traditional foam board to more durable materials like acrylic or aluminium composite panels.

  1. Lighting Matters

Don't forget about visibility in different lighting conditions. If your event runs into the evening or is in a dimly lit space, consider backlit signs or adding spot lighting to ensure your signs remain visible. LED signs are a great option for this, offering bright, energy-efficient illumination.

  1. Working with Signage Professionals

While it might be tempting to go the DIY route, working with professional signwriters can take your event signage to the next level. They can offer expertise on materials, production techniques, and installation methods that you might not have considered.

In Melbourne, there are plenty of talented signage companies specialising in event signage. They can help bring your vision to life, ensuring your signs are not just functional but truly spectacular.


Creating successful event signage is both an art and a science. It requires careful planning, creative design, and attention to detail. But when done right, it can transform your event from good to unforgettable. 

Remember, your signs are often the first thing attendees interact with at your event - make sure they set the right tone.

So, next time you're planning an event, give your signage the attention it deserves. From wayfinding signs to illuminated displays, every element plays a crucial role. After all, in the world of events, signs don't just show the way - they pave it.